Disruptive Innovation: Thoughts for Aharei Mot-Kedoshim, May 2, 2015
The business analyst, Clayton M. Christensen, distinguished between two types of innovations. A sustaining innovation builds on a company’s basic business by improving its products and providing better value. A disruptive innovation creates a new market that displaces earlier technologies. Sustaining innovation focuses on improving existing products; disruptive innovation moves in a new, unexpected direction that radically changes the market. Sustaining innovation is evolutionary; disruptive innovation is revolutionary.